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LIPTOVSKY MIKULAS, SLOVAKIA MARCH 9, 2021: A man holds a phone in his hand and trades in cryptocurrencies on the stock exchange.

Learn how to choose stocks with these 9 free stock-picking services

Nataly Gejdos / Shutterstock

Fact Checked: Quinten Plummer

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Updated: November 19, 2024

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A stock-picking service can help you filter through thousands of stocks to create a short list of the ones you might buy. They arm you with professional research and analysis, so you also learn how to choose stocks that suit your investment goals.

These services are free, but you'll have to pay for advanced insights and access to certain educational resources.

What is a stock picking service?

Stock-picking services aim to help you choose the best stocks for your portfolio, whether your goal is to diversify or to try to help you earn the biggest returns you can. These services offer a variety of features, tools, and services to help you reach your investment goals and learn more about the stock market.

While AI may play a role in the analysis, these services usually employ teams of human analysts who identify stocks that are potential winners and report their recommendations to members. 

Our list of the Best free stock pickers

Here are our picks for the best free stock pickers and stock screeners you can use to help guide you along your investing journey.

Note: Many services that offer free stock picks use a freemium model, so you get some content for free but have to upgrade to premium if you want more in-depth research and analysis.

Best for DIY and newer investors: Motley Fool

The Motley Fool is an investment education website that provides lots of free and paid content. Its core offering, the Motley Fool Stock Advisor, provides stock picks. According to the company’s website, Stock Advisor has quadrupled the S&P 500 over the past two decades.

When you sign up, you’ll get two stock recommendations per month, top 10 timely buys chosen from over 300 stocks, and foundational stock recommendations. You’ll also have access to a library of educational materials to help you learn how to choose stocks and a community of fellow investors.

You can get more monthly picks and access to additional resources, with an upgrade to one of the higher subscription tiers: Epic, Epic+, Fool Portfolios and Fool One. You can get real money portfolios and options trading with Epic+, Fool Portfolios and Fool One, though it's recommended that you have a portfolio size of at least $100k.

You can also visit The Motley Fool's website for free stock reports and picks. But you have to pay for Stock Advisor or its many other services for more premium research.

*Based on $199/year list price. Promotion for new members only. Membership will renew annually at the then-current list price.

Best for value investors: Morningstar

This large investment research organization provides information on stocks, bonds, mutual funds, ETFs and more. Morningstar offers many stock picks to its community for free, but much more content for its Morningstar Premium members.

When you sign up, you get access to in-depth research on hundreds of thousands of securities and a list of the best stocks.

Unlike other stock-picking services, Morningstar doesn’t give you a tailored list of stocks to add to your portfolio. Instead, it provides in-depth research on many stocks and the tools to track your portfolio.

Morningstar offers a seven-day free trial. After that, you’ll pay $34.95 for a monthly subscription or $249 for an annual subscription.

MoreMotley Fool vs. Morningstar

Best for more experienced investors: Seeking Alpha

This mega-investing site includes a vast array of free articles. Much of Seeking Alpha's content comes from its own community of investors, so you can read a wide range of takes and research.

Their staff writers' analyses include detailed stock market reporting and insights on why specific stocks look good or bad at the moment. You can also read about their investment strategies and catch up on market news.

If you upgrade to premium, you'll get access to proprietary stock-picking tools, including author ratings and performance, quantitative ratings, and stock dividend grades.

You can try their premium plan for seven days free of charge. After that, new subscribers pay $199 a year.

Best for intermediate to expert investors: StockRover

StockRover — A robust investment screening and analysis website, StockRover members have access to various tools, including investment data, charts, research reports, ratings, customizable screeners, and custom alerts. The research focuses on stocks, ETFs and mutual funds.

It goes beyond the typical free screeners on large investment data websites. There are 140 prebuilt screeners and screeners can be customized with over 500 different criteria. The free account is extensive but their paid versions will give you access to even more bells and whistles.

The three paid versions (Essentials, Premium, and Premium Plus) range from $7.99 to $27.99 for monthly subscriptions.

Best for traders who value technical analysis: TradeStation

TradeStation — This investing platform caters to active and experienced traders. Its desktop platform is where TradeStation shines, providing customizable charting and advanced order types you don't get with basic investing apps.

You can scan and monitor up to 1,000 stock symbols in real-time, allowing you to identify trading opportunities.

Best for a variety of tools and subscriptions: Zacks Investment Research

Zacks is a stock and investment research company that offers reports and screeners for a wide range of investments. If you already have a brokerage account with a major broker, Zacks reports may be included. Premium memberships give you more reports and tools for $249 per year after a 30-day free trial.

A paid subscription adds a few features, but the free version is a top stock market screener.

Best for simplicity and familiarity: Yahoo Finance Stock Screener

Yahoo! Finance logo

The Yahoo Finance stock screener has a clean and user-friendly design. It doesn't have as many filters and features as some of the other names on this list.

But it's quick to use and has a familiar, interface that Yahoo Finance users know and love.

Yahoo Finance stock screener

Best for investors with extensive portfolios: Stansberry Research

With more than half a million subscribers, Stansberry Research is one of the top stock research companies. They provide actionable investment recommendations for hands-on investors.

The company has several membership options to choose from, offering original research and recommendations, an online position-size calculator, and lifetime access to several in-house publications.

You can choose a membership subscription that best fits your investing style to ensure the recommendations are actually a good fit for you. Stansberry offers a 30-day free trial, followed by a yearly subscription of $199.

Best for technical traders: Investor’s Business Daily (IBD)

Founded in 1984, Investor’s Business Daily specializes in stock lists and research to help you build your portfolio. When you sign up for IBD’s Leaderboard, you get 10-15 of the strongest stocks expected to see huge price humps.

You’ll also get a specific trading plan, including exact buy and sell points. Leaderboard has a monthly cost of $29, then $69 thereafter. You can also purchase IBD’s stock lists, which include the IBD Top 50, IBD Big Cap 20, and IPO Leaders.

What are social stock-picking services?

If you want to cast a wider net and learn what other investing enthusiasts are up to, you can join a social investing service. Here are two free and fun options to connect with other excited investors.

  • KINFO — Once you connect your brokerage account, you can compare your portfolio to that of professional investors and hedge funds. You can also browse other users' portfolios, including some well-known personal finance bloggers.
  • StockTwits — If KINFO is Facebook for investing, StockTwits is certainly Twitter for investing. Like hashtags on Twitter, StockTwits uses dollar signs to help you follow stocks by their ticker symbols. You can click on a specific stock to see what people have been saying about it. 

Should you buy individual stocks?

It's the elephant in the room: Should you even buy individual stocks?

After doing your research and learning how to choose stocks, you may decide to avoid buying stocks and instead invest in mutual funds.

Warren Buffett won a 10-year bet that the S&P 500 would outperform hedge funds, which are run by full-time investment professionals. Over the last 15 years, 92.2% of large-cap funds underperformed compared to the S&P 500. In mid-cap and small-cap funds, only about 5% of fund managers beat the markets.

If these people, who spend their entire professional career in the stock market, can't beat the markets, why do you think you can do better?

I have a small portfolio of single stocks. I use techniques I learned while earning two finance degrees to decide whether to buy or sell shares. But even with my background, I still have some big losers in the portfolio. Think very hard before you rush to invest in single stocks. In most cases, investing in index funds is a better decision.

That said, if you do want to get into the world of buying single stocks, these stock picking services can help you get off to a better start in finding those undervalued stocks that are poised to make your portfolio pop.

Bottom line on using a stock picker

Before the internet, you had to read a book to learn about investing. These days, you can type a stock into Google to get a plethora of knowledge at your fingertips. And there's a ton of free investment information out there, ranging from freemium resources like The Motley Fool or Seeking Alpha to good old fashioned news headlines.

When looking at these free stock picking services, don't forget about the research and information your broker provides too. As long as you approach your investments with common sense, detailed analysis, and a healthy dose of caution, you are setting yourself up for investment success.

Free stock advice and stock picker FAQs

  • What criteria do stock-picking services use to select stocks?

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    Stock-picking services may use financial analysis, market trends, company fundamentals, and technical indicators to select stocks.

  • How often do free stock-picking services update their recommendations?

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    Free stock-picking services services might update less frequently than paid ones, ranging from daily to monthly recommendations. You may also be limited to just a few free recommendations before being asked to pay for a subscription for more stock picks.

  • Can I trust the recommendations from free stock-picking services?

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    Trust varies among free stock picking services, so look for stock pickers with transparent methodologies and track records. Reviewing their track records can help you understand how often they've been right and wrong in the past, and give you a better idea about what to expect.

  • What is the difference between paid and free stock-picking services?

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    Paid stock picker services may offer more in-depth analysis, personalized advice, or exclusive picks. Often, free stock pickers offer a sample of their services for free any beyond that.

  • How should I incorporate stock picks into my investment strategy?

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    Diversify and consider using stock picks as part of a broader, balanced investment strategy rather than sole guidance for all of your investments.

  • Are there any hidden costs or fees associated with free stock-picking services?

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    Some "free" stock picking services may have upsells, ads, or use your data for marketing so use these with caution.

Larry Ludwig Freelance Contributor

Larry Ludwig is a freelance contributor for Moneywise.

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