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Why people are still moving to the Sunshine State

Florida is one of the fastest growing states in the country, adding 365,205 residents in 2023, according to the Census Bureau.

It’s long been considered a popular haven for retirees due to its warm weather, senior communities and cost of living — which is 2% lower than the national average, per RentCafe.

It boasts a decent job market compared to the rest of the nation. A December Wells Fargo report says that although the U.S. economy has been slowing, “strong economic fundamentals fueled by steady in-migration and a flood of corporate relocations raise the odds that Florida continues to outshine the nation over the next few years.”

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There's a maelstrom of costs

Despite its population gains, there have been several reports of residents fleeing Florida due to other factors, such as surging insurance costs and the political climate.

A number of extreme weather events, coupled with insurance providers either leaving the state or hiking their rates, have contributed to this situation.

In addition, as of late 2023, the state has one of the highest grocery costs in the nation, according to an analysis of Census Bureau data from HelpAdviser.

Leah Stockton, the Keys area president for United Way of Collier and the Keys, points to households teetering on the brink. About 43% of households in the Florida Keys and Key West are below the ALICE threshold.

Stockton told WSFU News there are “a lot of people in our community that live on the edge, one emergency away from falling further behind into poverty.

She added: “One crisis, whether it's a hurricane, whether it's losing your job, having a serious illness, whatever it may be, can just set off a chain reaction that takes months, years, or people sometimes never fully recover from in their life.”

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Serah Louis is a reporter with Moneywise.com. She enjoys tackling topical personal finance issues for young people and women and covering the latest in financial news.

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